It all starts with generating interest, and homeowners are almost always interested in the value of their home and the surrounding area. Pique their curiosity with a postcard that lets them know you can keep them informed about their home.
Use this postcard and many others such as Prospecting, Open House, and Just Sold, as part of your broader marketing strategy. If you want to get more detailed, you can follow up with a Home Value Opinion letter, explaining the options homeowners may have with their home, such as selling or refinancing.
Also, check out a 90 Ways I Serve You postcard that articulates value and leverages a QR code on the postcard. The QR code takes scanners to a landing page where they can learn more about you.